Driven by a wide range of objectives — raising awareness, training, supporting stakeholder dialogue, making complex processes easier to understand, or designing new practices — serious games address diverse audiences and aim to contribute to the major challenges of socio-ecological transition. However, to achieve real impact, establishing an appropriate dissemination strategy is essential.

For this reason, as part of INRAE’s 2021–2024 Innovation Action Plan, GAMAE contributed to the development of resources designed to help serious game designers anticipate and implement the dissemination of their games through four key steps:

• Guide 1 – Questions to consider and anticipate
• Guide 2 – Characterizing the game to guide dissemination and define an action plan
• Guide 3 – Who owns the game and how can a serious game be protected?
• Guide 4 – Disseminating your game

The complete guide is also available here:

Médulline TERRIER GESBERT, Anne Brunner, Orlane Gadet. Four practical guides for planning the dissemination and promotion of a serious game. INRAE. 2025. ⟨hal-05182324v2⟩